On February 16, the Toronto indie pop group Born Ruffians released their fifth album, Uncle, Duke & the Chief on Paper Bag Records, perhaps their finest to date.
“We still feel very close to it and we’re very proud of it. It’s just nice to have people finally able to listen to it,” said frontman Luke Lalonde.
Produced by Richard Swift, Uncle, Duke & the Chief has a nostalgic lo-fi sound to it that lends itself to the tracks on the nine-song album.
“[Swift] just got what we were going for. It was easy in a really nice way. It as a little bit to do with getting older and figuring it all out, but I think the songs lent themselves to that kind of recording,” said Lalonde. “We would go in, play the songs well and then be done with it.”
For the release of the album, the group teamed up with Leah Fay Goldstein and Peter Dreimanis of July Talk to create a trilogy of music videos for the songs “Love Too Soon”, “Forget Me” and “Miss You”.
The end project is a beautiful short film following a love story between Lalonde and an inanimate dummy.
“Leah just makes these dummies. I couldn’t tell you why. But, by having a non-human kind of gave us a blank canvas to project these emotions,” he said. “If it were any combination of two people, I don’t think the videos would have been nearly as interesting.”
Born Ruffians perform with Brave Shores at the Warehouse on March 10.